Vibram has been a trusted leader in performance and innovation since 1935 when their founder, Vitale Bramani, invented the first rubber sole for hiking. 70 years later Vibram introduced the next generation of innovative performance soles, Vibram FiveFingers. These unmistakable shoes have exploded in popularity back in 2006 and have been going strong ever since. [...]
Introducing Bareform: Interview with Merrell’s Hy Rosario
Merrell has made quite an impact in the running community with their Barefoot range, including the Trail Glove and Sonic Glove. Describe how the idea for creating this collection began. It was clear that there was a grassroots movement in process in the running community. Merrell believed that there was an unmet opportunity to bring [...]
Grant Robison on “Good Form Running”
Join us as we welcome 2004 Olympian Grant Robison for a discussion on “Good Form Running”. Designed as a simplified recipe for learning the ‘art of running,’ Good Form Running (GFR) is the product of years of research, and studying other running form philosophies. Started by Curt Munson and John Benedict of Playmakers, GFR focuses [...]
Introducing the Hattori: Interview with Saucony’s Chris Mahoney
Minimalism became a mainstream phenomenon in the fitness world in early 2010. While the general footwear industry was focused on the benefits of more cushioning and stability, minimalism stressed the opposite for running shoes. Compared to most of their traditional counterparts, Minimalist running shoes are typically built lighter, lower to the ground, and with less [...]
Vibram FiveFingers KomodoSport
If you’re looking to achieve overall fitness from the ground up, why not start with your feet? They are, after all, a primary source of speed, balance and power. Training in Minimalist footwear encourages a “natural” approach by putting the foot closer to the ground. Minimalist style training embraces the notion that, by having better [...]