Vibram has been a trusted leader in performance and innovation since 1935 when their founder, Vitale Bramani, invented the first rubber sole for hiking. 70 years later Vibram introduced the next generation of innovative performance soles, Vibram FiveFingers. These unmistakable shoes have exploded in popularity back in 2006 and have been going strong ever since. [...]
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Introducing Bareform: Interview with Merrell’s Hy Rosario
Merrell has made quite an impact in the running community with their Barefoot range, including the Trail Glove and Sonic Glove. Describe how the idea for creating this collection began. It was clear that there was a grassroots movement in process in the running community. Merrell believed that there was an unmet opportunity to bring [...]

Running in Minimalist Footwear
Posted by Jason Zagami Minimalist shoes is one of the fastest growing categories in the footwear world. These shoes have little or no cushioning, 4mm- 0mm heel drop, and are worn without socks. Mechanically these shoes encourage you to run in a more natural gait. If you took your shoes off and just ran barefoot, [...]
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